Lots of talk on wine blogs these days about how “you can’t tell a wine by its label.” What they mean by that is that most of the bottles on the wall of wine at the supermarket are produced by the same big conglomerates.
In other words: the bottles have different brand names, but they’re mostly the same wine.
And yet, according to Wine Institute, the wine advocacy group based in San Francisco, around 75% of California wineries produce 10,000 or fewer cases per year.
What does this mean to us wine lovers?
Caveat emptor or buyer beware.
If you’re wanting a great wine from a small California winery, you’ll have to look past that wall of wine to a reliable friend – like us.