When you face the “wall of wine” in your local supermarket, you really need to be like Sherlock Holmes. Because wine labels can lie.
In fact, they lie a lot.
Here are three ways wine labels can fool you.
1. The Pretty Label: Okay, you can admit it — we all have done it — buy the wine because of the label. A cute giraffe, a pretty horse, some fabulous colors — and we reach for that bottle as if in a trance.
So, first thing — a pretty bottle is only that. It has zero to do with what’s inside.
2. The Winery Name: It can so alluring and inviting, you just assume there’s quality behind it. Or even, a real winery behind it. But there may not be. The “winery” may be just an operation buying already blended wines from less than great terroir, then blending into together in huge vats. Chateau Fantasia may be just that.
3. The wine description: On the back label, there are often tasting notes. They may have very little to do with how the wine actually tastes.
So there you have it. Looking for high quality, limited production wines from small family wineries? You’re at the source! Enjoy an ongoing wine adventure with The California Wine Club — great wines and pretty labels, too.